Taha Fahssi, known by his artist name “ElGrandeToto”, is the essential number 1 of Moroccan rap and the most streamed artist in MENA in 2021.

Originally from Casablanca, ElGrandeToto developed a passion for rap at the age of 13. It was in 2016 that the artist made his first appearance on the Internet with “7elmet ado”, a teenage dream in French, which was a hit on YouTube. After releasing his first project BNJ City Block in 2017 (in reference to the name of his label), he reached a real milestone in 2018 with the release of the EP llicit, thus becoming one of the headliners of a Moroccan rap in full expansion. The same year, he performed live in front of 22,000 people in Casablanca.

Today, signed to the RCA label at Sony Music France, the artist already has some big bangers to his credit, including “Pablo” which has become his must-have. In 2020 he revealed the first extracts from his upcoming album „Cameleon“: „Mikasa“ and „Halla Halla“. In January 2021, he unveiled the music video “Mghayer”, which to date has more than 55 million views! A piece in tribute to his late mother which earned him the recognition of the biggest Moroccan media including an invitation on the set of the 8:00 p.m. news on 2M, the number 1 channel in Morocco. ElGrandeToto is also the first rapper to appear on the cover of the famous TelQuel magazine.

“Cameleon” is released on March 5, 2021 and beats all the scores by climbing into the Top 10 of the most listened to albums in the world, in France and Belgium, while monopolizing the entire top 10 in Morocco, which makes it is the most listened to album in the Kingdom. Some songs from „Chaéléon“ are still in the Top 10 in the country to this day and the album has more than 60 million streams. It includes featurings with artists. validated such as Damso, Hamza, Lefa, SmallX, Farid Bang,...

Original, offensive and insatiably crazy, ElGrandeToto is a colorful character. A burst of energy for his fans whom he continues to surprise from title to title. With an audience on Instagram of more than 2.5M followers, 2021 was a year full of emotion and big scores for the artist! He climbed into the Top10 of the billboard charts with the title Love Nwantiti featuring CKay, he was named the most listened to artist in MENA in 2021 and he is the first Moroccan artist to release an NFT song in his country, including one part of the proceeds will be donated to an association which fights against breast cancer in Morocco.