Loud is one of the most important figures in Canadian urban music today. After making history with his group Loud Lary Ajust, the Montreal rapper took the entire French-speaking world by surprise with his solo successes. His first EP entitled New Phone, released in April 2017, immediately attracted attention. We also find one of the flagship titles of Loud's career, the song 56K. This first single, which received gold certification, was a huge success upon its release and even took Loud's music to Europe.

His album "Une année record" released in October 2017 became an instant classic upon its release. This first opus propelled the singer-songwriter to the top of the charts and to fame. Certified platinum in Canada (80,000 sales), the album A Record Year is one of the most notable Quebec rap projects of the last decade, both in terms of sales and critical reception. The first solo version of Loud allowed him to make history by becoming the first Quebec rapper to reach pole position on the radio charts with the title All Women Know How to Dance. This hit is now certified triple platinum.

Une année record is now the most awarded album in the history of Quebec rap. The album includes a total of two other platinum certifications (Nouveaux riche and Devenir Immortel) and another gold-certified single (TTTTT). Incidentally, Loud has accumulated more than 25 million views for the music videos for this record, 70 million streams, 20,000 physical albums and more than 35,000 singles sold. A record year receives the Juno for French-Canadian album of the year and the Félix for best Hip Hop album in 2018.

Added to his Canadian accomplishments are his successes across the Atlantic, which allow him to increase the number of show tours, to be talked about by the major French media and to gain thousands of fans.

Loud then returned with his second album, Tout ça pour ça. Released in May 2019, this gold-certified album also contains 3 platinum-certified singles (Sometimes, All The Time, Fallait Y Aller and Jamais de la vie) and a gold-certified single (Médailles). There we find a collaboration with Montreal star Charlotte Cardin.

The launch of this second opus allows Loud to make history once again. He became the first French-speaking rapper to perform at the Bell Center in Montreal and the Center Vide?otron in Quebec. The three major shows were sold out and catapulted Loud to the height of fame.

Loud will receive the Male Artist of the Year Félix in October 2019 at the ADISQ Gala in 2019. The album will also be celebrated in Europe while a tour of more than 20 dates will follow, including a sold-out show at the Elysée Montmartre in Paris.

Interrupted in his rise to fame due to the health crisis, it was only three years after the release of his album Tout ça pour ça that Loud returned to the scene with his third career album. Released on May 20, 2022, the album No Promise is intended to be much more rap and less pop than the two previous albums. This third opus will allow Loud to undertake the most important tour of his career, with around sixty shows in Quebec, Eastern Canada and Europe. The summer of 2022 is marked by its participation in the FEQ with a carte blanche show which attracts 60,000 people to the Plains of Abraham. The No Promise tour then lasted for 15 months and allowed Loud to perform in front of a record crowd at the Francos de Montréal in June 2023. The album will receive the Félix for hip hop album of the year in 2023. The No Promise adventure then ends with a historic show at the Olympia in Paris in February 2024. This unique show allows Loud to invite a vast list of Quebec and European collaborators including BEN plg, EDGE and Di-Meh.