Chips Ahoy! x The Stranger Things Experience
Key Tactics
- Brand Building + Partnerships
- In-House Creative
- Relationship Cultivation
- Asset Valuation + Packaging
- Marketing Amplification
- Digital Advertising
- Custom Content
- Project Management Tools
- Ongoing Client + Agency Communication
- Talent Management
- Long-term Partner Retention, Upsells + Renewals
- ROI Analysis
- KPI Tracking
- Partnership Impact Reporting
- Media Metrics
- Mid-Term + Postmortem Reporting
Overview
Fever and Chips Ahoy delivered an authentic alignment strategy leveraging storytelling, experiential activation, premium content capture and media amplification - in partnership with Netflix’s The Stranger Things Immersive Experience in Toronto.
Strategy
Enhancing Chip’s Ahoy’s brand affinity by sponsoring Fever’s most popular property and IP among the Gen Z demographic. Seamlessly weaving Chips Ahoy into the set design and fan experience, creating unique and memorable one-to-one engagement and sampling opportunities.
Results
The partnership between Chips Ahoy! and The Stranger Things Experience was highly successful, with over 80,000 cookies sampled, generating significant product engagement. The campaign amassed a total of 800,000 impressions and over 7,500 organic media engagements, showcasing strong audience interaction and widespread visibility.
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