Tic Tac x The Stranger Things Experience
Key Tactics
- Brand Building + Partnerships
- In-House Creative
- Relationship Cultivation
- Asset Valuation + Packaging
- Marketing Amplification
- Digital Advertising
- Custom Content
- Project Management Tools
- Ongoing Client + Agency Communication
- Talent Management
- ROI Analysis
- KPI Tracking
- Partnership Impact Reporting
- Media Metrics
- Mid-Term + Postmortem Reporting
Overview
Authentically Integrating Tic Tac Canada into The Stranger Things Experience to Strengthen Brand Awareness and Consideration amongst younger audiences.
Strategy
To boost brand awareness among younger audiences in Canada, we orchestrated an exclusive sampling activation at Stranger Things: The Experience in Toronto. This included seamlessly integrating Tic Tac into the event, strategically placing signage, and offering interactive product sampling. Amplified by a robust media campaign, ensuring the collaboration's impact transcends the event, leaving a lasting impression on the audience
Results
The partnership between Tic Tac and The Stranger Things Experience was highly effective, delivering over 75,000 samples to attendees. The campaign garnered more than 450,000 total impressions and achieved over 7,000 organic media engagements, indicating strong audience interaction and extensive reach.
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