Duracell x Candlelight Concerts NYC
Key Tactics
- Brand Building + Partnerships
- Market Research + Audience Analysis
- In-House Creative
- Relationship Cultivation
- Asset Valuation + Packaging
- Marketing Amplification
- Digital Advertising
- Custom Content
- Consumer Contesting + Fan Engagement
- Ongoing Client + Agency Communication
- KPI Tracking
- Partnership Impact Reporting
- Audience + Fan Analytics
- Media Metrics
- Mid-Term + Postmortem Reporting
Overview
Fever and Duracell collaborated on a custom tailored event and bespoke media campaign to showcase Duracell's role in illuminating Candlelight concerts across North America.
Strategy
We orchestrated a bespoke event to showcase Duracell's pivotal role in fuelling live entertainment, spotlighting Candlelight's record-breaking concert in NYC, with 16,000 flameless candles powered by Duracell. Through seamless digital marketing integration, custom content, and a robust media campaign, we generated significant awareness and engagement for the partnership.
Results
The Duracell and Candlelight partnership achieved notable success with 772,678 organic impressions, around 8,000 CRM metrics, and 23,225 total plan page views. Notably, the New York City area alone accounted for 356,409 page views, demonstrating the campaign's strong impact and reach.
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