Keurig x Beyond Van Gogh
Key Tactics
- Property Representation + Valuation
- Brand Building + Partnerships
- Market Research + Audience Analysis
- Marketing Amplification
- Digital Advertising
- XM Management
- Partnership Maximization
- Legal, Accounting and Invoicing
- Partnership Impact Reporting
- Audience + Fan Analytics
Overview
With the launch of Keurig’s new K-Suite Premium Hospitality Brewer, the brand was looking for a unique and authentic way to get in front of its core audience in their major markets. The Beyond Van Gogh: The Immersive Experience provided a presenting partnership opportunity with Keurig that drove successful brand results including increased consumer engagement in Keurig’s key markets.
Strategy
Beyond Van Gogh: The Immersive Experience, touring in four North American markets; Anaheim, San Jose, Portland and San Diego, provided the perfect engagement opportunity.
We established a Presenting Partnership strategy for Keurig across all four exhibition markets that included robust digital marketing and advertising, a premium on-site Keurig pop-up, direct on-site sales with the ability to purchase the new K-Suite brewer, and more.
Results
Keurig accumulated over 167.5M+ impressions leveraging the marketing and promotional vehicle of the exhibit. Utilizing digital marketing and on-site sampling, Keurig witnessed over 90K+ products sampled, and 105K+ digital offers. Ultimately, as a result of this partnership and the ability to purchase the new K-Suite Premium Hospitality Brewer right on-site, Keurig saw an increase in total sales in each market visited.
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